Those boys from Radiohead are a clever bunch. After being left with the freedom of not having a record company to make music for, the band decided to release their latest album, In Rainbow, online. Not only that, but it has no fixed price, so whatever you want to pay for Radiohead’s latest LP, that’s the amount you will be charged. It sounds ridiculous, but it’s genius.

As each buy enters the amount they want to pay, they must question why they are choosing that amount, leading to a moral dilemma. You could get the new album for just a penny, or you could pay a fair price. Our guessing is that most people will do the latter.

The new Radiohead album will be available October 10 and you can bet that the number of downloads will be phenomenal. EMI Capitol Records no longer has the privilege of releasing Radiohead’s albums, so there are no executive costs to cover, and also no costs of CDs. Nobody has heard the new Radiohead album and no copies have been sent to press.

The hype building up to October 10 is unreal, and rightly so. Here is the biggest band on the planet doing something unheard of in the music industry. Only a band with the fanbase of Radiohead could do this.

For more information visit www.inrainbows.com

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