Take this news for what it’s worth, but a recent study by the NPD Group has revealed that 50% of Mac users pay for their music downloads, compared to just 16% of PC users. Mac users pay for music downloads from services such as iTunes. Mac users also came out as more likely to buy CDs than PC users.
Clearly, there is a difference between Mac users and PC users. As well as music downloads, 32% of Mac users questioned said they had bought a CD in the final quarter of 2007, compared with 28% of PC users.
Although Mac users are perhaps commendable for their online habits, these figures are still incredibly low. Only half of Mac users pay for music downloads, which means that half get their music for free from filesharing services like Ares and Limewire.
With such low figures for CD sales across the board, it will take more than an army of Mac users to revive the music industry. We say it a lot here, but the time are changing. 50 Cent recently spoke out about filesharing and said that the music industry now has to move with the times and replace the lost revenue from CD sales with income generated from touring and merchandising.
Mac users are a funny bunch, anyway.
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