Social networking iPhone owners will be very excited to hear about iPling, the latest of a run of iPhone apps designed specifically for the 3G version of Apple’s wonderful little gadget. Interestingly the designers of iPling have seemingly made a conscious decision not to include iPling in the omnipotent iPhone apps store.

The technology that runs iPhone apps is invariably quite clever. The engine that powers iPling is no different.

Users set up their account just as with any other social networking application. They then tag their profiles with keywords and colors. The coloring and keywords are used by iPling to calculate just who might be interested in virtually meeting you. The people with others in their iPling circle can contact the other users via SMS. Fortunately this doesn’t mean that you have to give your phone number out to anyone you don’t want to: a major privacy consideration with iPhone apps of this type.

All social networking sites and apps require a ‘critical mass’ of users before which the application is fairly useless and uninteresting. The marketing of iPling seems to have been more than enough to solve this particular potential problem.

If you’re interested in social networking then iPling is definitely worth a try.

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