Apple’s plan to shut off the supply of its iPhone games is a shrewd one. Not only do they create a rabid hungering in those wanting to see the new model of iPhone games when it finally arrives, but they are also saving work from themselves in having to recall older iPhone games from shops.
One way in which this could backfire though is if customers who want the iPhone games are so disappointed with the lack of availability that the take it upon themselves to go to one of Apple’s rivals and buy a Palm Treo or a Blackberry. Fear not, Apple. All the indications are that Apple has leaked just enough information about the new release to keep people waiting just that little bit longer. If they time the new release right (and there’s no indication that Apple’s marketing is anything but just right) then we have ourselves a perfectly executed media campaign. Again.
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[…] it is easy to see the rationale behind the move: choke supply to increase demand before the new iPhone games release. When it comes people would be fighting in the streets (Apple would no doubt love that […]
[…] This is Apple’s way of artificially increasing market demand on their product. When the new iPhone games is announced the floodgates will open the world, once again, will be a wonderful place. And it is […]
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